Question: When is a cliff, not a cliff?

Answer: When it involves a ‘secular change’ and an early Easter.

http://www.guardian.co.uk/media/2008/apr/17/pressandpublishing.mediabusiness

Wouldn’t be fantastic one day, when faced with explaining away such year-on-year revenue declines, one newspaper executive actually just smiled a wry smile, shrugged their shoulders and nodded their head in weary resignation.

‘You, know what? You’re right… we’re all screwed…

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