What follows will touch on two places that we’ve been before – the scarcity (or not) of media and the value of anything we, as journalists, do in this digital age.
If I was Paul or Charlie or Adrian or anyone of those boys entrusted with the education of the next generation of journalists, I would start my first term with a lesson on the treatment of quotes.
Given that in all likelihood we are now always going to be talking about quotes in their sound clip form – ie as held on a digital voice recorder not as an ineligble scribble on an reporter’s notebook – in a sense the classic meaning of the ‘treatment of quotes’ has changed.
You don’t ‘treat’ them at all; you have a perfect record of the conversation, of the interview; one that you could – and I’m not sure as to the argument why we don’t – simply attach the sound clip of the interview as a ‘source material’ link beneath your article.
It’s there in all it’s dropped ‘aitch, no sentence glory. But it’s fresh, it’s original, it’s untreated and, above all else, it’s yours.
And that’s key; that’s a fundamental. That possession of quotes is nine-tenths of our digital law.
And when we talk of the digital treatment of quotes, that’s what has changed – we don’t ‘treat’ them in the sense of smoothing out the grammar; applying the right tense to the passage – and we’re back to the whole ‘Who needs a sub?’ line here – instead we treat them as you would the family silver. Never let them out of your sight.
Every quote is a prisoner, there we go. Theme for the day. Every quote is a prisoner…
If you give them away, you only do so for a very good reason. Cash, ideally.
And if that fails, then it is a credit. ‘Blah, blah, blah…’ told MyFootballWriter.com.
And that’s your fall-back position; you don’t budge from that line.
Clearly it depends on the occasion of the interview. If it’s open season and the world and his media wife are there, then the argument shifts; then perhaps it is more a case of who’s first, who’s got the best analysis, the best intro…
But – as all locals do – if you know it’s the same old faces attending the same police calls, the same pre-match Press conference, etc, etc and, by the same token, you then know where those same quotes are head next – onto BBC Radio, the morning provincial paper 24 hours late(r) – then you have a fair chance of ‘tracking’ your babies. And watch where they go like a hawk.
And here’s another trick that we should all learn – insert the odd, quirky punctuation. Bit like an individual stone mason used to leave his mark.
Because in this age of cut and paste, that’s your ‘finger print’ – mine tends to be over-use of the semi-colon; I like a liberal dash of hyphens – anything that will lure some unsuspecting cut-and-paste clown into nicking your quotes complete with your punctuation… cos that’s so much harder for any news desk to defend; that not only are the quotes the same, so is the punctuation…
And it’s hugely important. If there are just two of us who have got off our arses to talk to a single football player in the West Country rain and you know who the other ‘local’ face is… then you know where those quotes are going; and where they shouldn’t be.
Or at least, not without either a cheque or a credit attached. Because a credit is a marketing device; it proves that you had the quote first; you were the one that got your hands dirty at the coalface; that you’re the one with the fresh, organic stuff – you don’t re-package and re-use for a living.
Back to the Piece Hall. By all means let people feel the quality of the cloth; that’s why you’ve built a communal space in the first-place; for people to see, to feel and – ideally – to trade.
But you don’t let people wander off with your hand-woven ‘pieces’ and then re-sell from the back of the dirty white van parked round the corner.
Value; you delivered value by sourcing those quotes yourself. And if you are selling your wares to a passionate, niche audience for whom those fresh quotes have a real value and interest, do not give them away.
Guard them with your life because, with a fair wind, they may just save yours…